Development and scaling of Leadgen campaign for leading ERP consulting
Multichannel strategy for reaching out to technical decision makers in industry and SMEs. Development of scalable new customer channels for the IT comparison platform IT-Matchmaker. Significant increase in qualified inquiries and increase in sales.
Executive Summary
Trovarit is a leading management consultancy specializing in the selection, implementation and optimization of business software.For over 20 years, Trovarit has been supporting medium-sized companies in digitizing their business processes with tailor-made ERP solutions.
Challenge
Leads were primarily generated through events and referrals before the collaboration. Digital lead channels such as Google Ads or LinkedIn Ads had not yet been established.
Resultate of Trovarit with Arvana
In the collaboration with Trovarit, the “IT-Matchmaker” platform was strategically developed and successfully promoted as a central lead source. By building a holistic, account-based marketing strategy across Google and LinkedIn, it was possible to precisely reach relevant decision-makers. Segmenting target audiences based on tCPA enabled more efficient budget allocation and targeted messaging throughout the decision-making process.
To optimize conversion tracking, new landing pages and advanced tracking solutions were implemented. The result: significantly increased visibility and a substantial rise in qualified leads – all at a constant budget.
- Strategic development and promotion of the “IT-Matchmaker” platform as the primary lead source
- Audience clustering based on tCPA for improved budget allocation
- Introduction of new landing pages and tracking tools to enhance conversion measurement
