Scalable lead generation for specialized recruiting service provider
Creation of an automated e-mail funnel for fast and predictable new customer acquisition. The first deal was closed after just a few days, followed shortly afterwards by daily leads. Supplementary Google Ads campaigns significantly reduced lead costs and increased the predictability of sales.
Executive Summary
Recruitment Circle specializes in placing outstanding IT specialists and tech talent with companies ranging from start-ups to DAX-listed corporations. With one of the largest networks in Germany and modern digital methods, the company is revolutionizing traditional recruiting.
Challenges
In the highly competitive recruitment market, it was a challenge to generate new inquiries at scale. Recruitment Circle had a strong brand, but lacked digital lead channels to consistently attract new customers.
Resultate von Recruitment Circle mit Arvana
A scalable outreach funnel based on automated lead generation via email was developed for Recruitment Circle.The first deal was closed just three days after the start of the campaign - a quick proof of concept for the effectiveness of the approach. targeted target group segmentation and optimization of the landing pages made it possible to successfully scale the setup and generate several leads every day. In addition, performance campaigns were set up via Google Ads to further support lead generation. The result: a reduction in lead costs of over 30% with a simultaneous increase in deal flow.
