Scaled B2B lead generation for providers of PV and battery storage solutions
Executive Summary
Greenflash plans, implements, and operates smart energy systems for industrial and commercial enterprises. With its AI-supported GreenX1 controller, the company integrates photovoltaic systems, charging infrastructure, commercial storage, and energy management solutions into efficient, economical complete systems. The aim is to support companies in reducing energy costs, increasing self-sufficiency, and reducing CO₂ emissions.
Situation prior to the collaboration:
Before the collaboration, paid ad channels were already being used, but with insufficient performance: lead quality was low, hardly any sales-qualified leads were generated, and the cost per lead was disproportionately high. Greenflash therefore sought support to efficiently acquire qualified leads through targeted paid ad strategies and measurably improve marketing performance.
