Demand conversion: Target group is already actively looking for services or software
Conversion optimization: Leads are pre-qualified through landing pages
Attribution model: Different weighting of conversion actions in SEA advertising accounts
Scale profitably — with accurate tracking from lead to closed won
With Paid ads Fill your pipeline and get customers
Attract more inquiries and new customers through our performance marketing
- Managing €10M+ ad spend
- Free account audit of existing channels
- Our strategy call is free of charge and not a boring sales pitch
.avif)
100+ active B2B companies are already generating leads with Arvana
Challenges of B2B SaaS, IT and tech companies in performance marketing
Unqualified, unready-to-buy B2B leads
Some companies have already run campaigns on Google and LinkedIn, which have generated leads but no new customers.
In our reports, we look very closely at the quality of leads and conversion rates from leads to new customers at channel and ad group level.
Long sales cycle and increasing CAC
In the B2B sector, sales cycles of 6 to 12 months are not uncommon. The result? Poor cash flow, delayed profitability of performance marketing campaigns, and a demotivated sales team.
But what if you could shorten your sales cycle by up to 50% through clever marketing strategies?
Lack of message market fit
In the current market, it is crucial to clearly stand out from the competition as a provider of high-priced B2B solutions that require explanation.
Outdated strategies and generic campaigns no longer have the desired effect.
Real results instead of sophisticated reports
Our team takes care of creating new assets, ad groups, data optimization and reporting operationally and strategically so that you generate more revenue from campaigns than you invest and have to invest less time.
Demand creation: Reach B2B decision makers with your message and generate demand
Retargeting campaigns: Create targeted touchpoints to re-engage website visitors and convert them into initial conversations
Creative Strategy: Arvana creates new assets and graphics for campaigns every two weeks
Progress Tracking
Demand conversion: Target group is already actively looking for services or software
Demand conversion: Target group is already actively looking for services or software
Demand conversion: Target group is already actively looking for services or software
Paid Social
Demand creation: Reach B2B decision makers with your message and generate demand
Retargeting campaigns: Create targeted touchpoints to re-engage website visitors and convert them into initial conversations
Creative Strategy: Arvana creates new assets and graphics for campaigns every two weeks
Results are our top priority
We apologize and we're not complaining. We deliver 100% transparency every week.
66%
More qualified leads
.svg)
36%
Lower costs in qualified opportunities (SQLs)
14%
Better closing rates in sales of generated inquiries
*Results from an IT service provider with €40k AD donation/month 6 months after working with Arvana
All KPIs transparent at a glance
Our optimization points in the project
Together, we create accurate reporting including an attribution model and ROI per ad group, which you can view at any time.
In this way, we know at all times how profitable the campaigns are running and we have a clear common goal towards which we are heading.
We also compare the conversion rates of leads in the sales process on a weekly basis and thus always keep an eye on the quality.
Financial modelling with clear expectations at the start of the project
In our shared dashboard, you can view all important KPIs and benchmarks 24/7. With this data, we are able to forecast future sales precisely.
Important for this: Good data management of generated leads in the sales process.
Paid ad case studies
Leadgen for B2B FinTech platform
Establishment of all paid channels, as well as direct acquisition through signal-based outreach from scratch.
Already positive ROI of the campaigns after 6 weeks
Several hundred qualified inquiries per month
Reduced CAC
Scaling of B2B-SaaS no-code app platform
Responsible for SEA campaigns, data analyses, tracking, optimization, media buying, etc.
Umsetzung ganzheitlicher SEA Strategie
YouTube, Demand Gen, Search & Display Ads
10% Steigerung der CTR nach 4 Wochen
Scalable lead generation for specialized recruiting service provider
Creation of an automated e-mail funnel for fast and predictable new customer acquisition. The first deal was closed after just a few days, followed shortly afterwards by daily leads. Supplementary Google Ads campaigns significantly reduced lead costs and increased the predictability of sales.
Lead generation for data consulting via multichannel strategy
Lead generation through SEA, paid social, email marketing, and CRM optimization, which led to a threefold increase in engagement and a significant increase in sales.
lower SQL costs
increase in CTR
Cost per qualifed lead generated via LinkedIn
Development and scaling of Leadgen campaign for leading ERP consulting
Multichannel strategy for reaching out to technical decision makers in industry and SMEs. Development of scalable new customer channels for the IT comparison platform IT-Matchmaker. Significant increase in qualified inquiries and increase in sales.
Three-digit number of qualified lead per month
Implementation of a holistic, account-based marketing strategy via Google and LinkedIn and Outreach Marketing (E-Mail and LinkedIn)
Significantly higher visibility and more qualified leads at unchanged cost
Our funnel for more
Ready to buy B2B leads and new customers
Re-engage website visitors through targeted retargeting campaigns
Tracking with Google, Microsoft, LinkedIn Tag Manager and Meta Pixel. 100% data protection compliant
The average B2B software decision maker needs 53+ touchpoints to convert to an initial meeting
What our customers tell
We work with the Arvana team in the field of online and performance marketing.They convince with a modern and agile way of working.
We have been working with the Arvana team for six months (GoogleAds, bing, LinkedIn, Meta etc.) and are very satisfied! For us as a young company, it is super important to have a partner at our side who not only knows performance marketing, but also wants to really understand our challenges and solve them together! Thank you very much for your mega support!
Very cool, innovative and responsive team. It's fun to work with Arvana!
Top service, super fast implementation and always reliable!We are happy to put our marketing activities in the hands of the Arvana team.
We’ve been working with Arvana to set up and scale our digital ad campaigns, and the experience has been great. The team is reliable, friendly, and hands-on, making sure every campaign runs smoothly. Their strategic approach and execution have delivered great results, boosting our inbound leads. I highly recommend Arvana!
It is a great pleasure to work with you!It's great how quickly you manage to understand and implement customer needs.
Very competent, flexible and fast in the way they work. Great lead results!
Very good agency. Fast, customer-centric and friendly! We scaled from zero to a six-figure AD spend with Arvana in no time!
I particularly appreciate the consistently regular exchange with the team. Communication runs smoothly. We were impressed by the quality of the graphics for our LinkedIn campaign right from the start. We feel that we are in very good hands with Arvana and appreciate the combination of professionalism, creativity and friendly demeanor.
I particularly appreciate the consistently regular exchange with the team. Communication runs smoothly. We were impressed by the quality of the graphics for our LinkedIn campaign right from the start. We feel that we are in very good hands with Arvana and appreciate the combination of professionalism, creativity and friendly demeanor.
It is a great pleasure to work with you!It's great how quickly you manage to understand and implement customer needs.
Very cool, innovative and responsive team. It's fun to work with Arvana!
Very good agency. Fast, customer-centric and friendly! We scaled from zero to a six-figure AD spend with Arvana in no time!
We’ve been working with Arvana to set up and scale our digital ad campaigns, and the experience has been great. The team is reliable, friendly, and hands-on, making sure every campaign runs smoothly. Their strategic approach and execution have delivered great results, boosting our inbound leads. I highly recommend Arvana!
We have been working with the Arvana team for six months (GoogleAds, bing, LinkedIn, Meta etc.) and are very satisfied! For us as a young company, it is super important to have a partner at our side who not only knows performance marketing, but also wants to really understand our challenges and solve them together! Thank you very much for your mega support!
Very competent, flexible and fast in the way they work. Great lead results!
Top service, super fast implementation and always reliable!We are happy to put our marketing activities in the hands of the Arvana team.
We work with the Arvana team in the field of online and performance marketing.They convince with a modern and agile way of working.
Our first steps in the project
Step 1
Kickoff & Onboarding
Target group analysis and keyword research
Development of campaign strategy
Budgeting & Bidding Strategy Planning
Development & tracking of all landing pages
Preparation of ad texts
Create all assets and media
Linking tracking solutions
Preparation of reports
Connect with your CRM
Step 2
Scaling the various channels
Manage, optimize & report ads
Performance and operability testing
Managing and adjusting the advertising budget
Setting split tests and asset, target group, channel, or budget strategy
Setting new campaigns, ad groups, ads, and keywords
Continuous optimization of the landing page
Step 3
Continuous optimization
We are actively building up the knowledge of our in-house team
Regular JourFixes
Advice on all customer generation topics
Continuous optimization of advertising accounts
Weekly evaluation at lead and cost/new customer level
We are actively building up the knowledge of our in-house team
Regular JourFixes
Frequently asked questions
Heading 1
Heading 2
Heading 3
Heading 4
Heading 5
Heading 6
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut laboratories et dolore magna aliqua. Ut Enim ad Minim Veniam, Quis Nostrud Exercitation Ullamco Laboris Nisi ut Aliquip ex ea Commodo Consequat. Duis aute irure dolor in reprehenderite in voluptate velit eat cillum dolore eu fugiate nulla pariature.
Block quote
Ordered list
- Item 1
- Item 2
- Item 3
Unordered list
- Item A
- Item B
- Item C
Bold text
Emphasis
Superscript
Subscript
What makes Arvana different from other agencies?
In contrast to other agencies, we are highly specialized and focus exclusively on working with B2B software companies and service providers. Our structures, strategies, tactics, frameworks, processes, and benchmarks are specifically tailored to companies like yours and have been optimized over the years.
When does it make sense to work with Arvana?
B2B software companies usually work with us for three reasons:
- If you are already investing a monthly advertising budget on several advertising channels and you want to either improve the quality or grow the company in general
- When a company prefers to work long-term with an external agency (than to set up a large in-house team) that can take over all marketing — in order to remain flexible, save costs and move much faster
- When there is a lack of internal capacity for specialized areas such as demand strategy, performance marketing, data infrastructure, media buying or the creation of landing pages
When will I start seeing results with Arvana?
The visible results of working with Arvana vary depending on the service and initial situation. Initial successes, such as an improved conversion rate or reduced costs per lead (CPL), can often be identified in the first month. Depending on the average sales cycle, KPIs such as turnover and pipeline take 3-6 months.
Arvana LinkedIn and Meta Ads Figma template from B2B market leaders
Download Our 30 Best B2B Social Ad Creatives for Free
The most successful ads in over 100+ B2B advertising accounts
Perfect for any type of campaign, whether cold or retargeting
Easy copy & paste to edit in Figma
