Scalable lead generation for open banking FinTech
Executive Summary
IVY is an open banking fintech specializing in API-based payment solutions. Using a modern interface, IVY enables the seamless integration of instant transfers (pay-by-bank), real-time payouts, cross-border transactions, and automated account management. The target group primarily includes payment service providers, marketplaces, crypto platforms, and other technology-driven companies with high payment volumes.
Situation prior to the collaboration:
At the time the project started, IVY did not pursue a structured go-to-market approach via paid channels. Neither SEA nor an active account-based marketing motion had been established. Lead generation was predominantly opportunistic and not scalable.
By scaling paid lead channels (LinkedIn & Google) and implementing an international account-based marketing strategy, IVY was able to significantly increase lead quality and reduce costs per lead.
We worked with Arvana to set up and scale our digital advertising campaigns, and the experience was great. The team is reliable, friendly, and hands-on, ensuring that every campaign runs smoothly. Their strategic approach and execution have delivered great results and increased our incoming leads. I highly recommend Arvana!
