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HR-Kampagne für das führende Softwareunternehmen in der privaten Versicherungsbranche

Global Side GmbH hat mit seiner Betrugserkennungssoftware einen Marktanteil von über 85% in der privaten Versicherungsbranche. Durch Arvana konnte Global Side das Team erfolgreich, schnell und kosteneffizient um einen leitenden Senior-Designer erweitern.

3x mehr qualifizierte Bewerber als zuvor

Im Rahmen einer Omnichannel-Strategie wurde die Stellenausschreibung auf verschiedensten Kanälen beworben, hauptsächlich auf LinkedIn und Instagram. Auf beiden Kanälen führten wir A/B-Tests durch und optimierten die Kampagnen über einen Zeitraum von mehreren Wochen. Wir haben qualifizierte Bewerber herausgefiltert, indem wir spezifische Fragen zu ihren Qualifikationen und Erfahrungen gestellt haben.

1. Planning

The first step was to analyze the job criteria, create a budget and timeline estimate. We planned to fill the position within two weeks and were able to find the perfect match in that time.

2. Setup

As part of the HR campaign, we optimized all job ads, texts, and graphics with a focus on the target group to create impactful ads.

3. Launch

We tested the campaign on Instagram and LinkedIn and found that LinkedIn campaigns were slightly more expensive but also generated more qualified leads. Based on this data, we decided in our bi-weekly call to focus on creating fewer, higher-quality leads for the senior position.

HR-Kampagne für das führende Softwareunternehmen in der privaten Versicherungsbranche

3x mehr qualifizierte Bewerber als zuvor

1. Planning

2. Setup

3. Launch

Product Design and Go to Market Strategy for a high class food brand

Event Design for a Technology Think Tank

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